Digital Marketing

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At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. Using these online media channels, digital marketing is the method by which companies endorse goods, services, and brands. Consumers heavily rely on digital means to research products. For example, Think with Google marketing insights found that 48% of consumers start their inquiries on search engines, while 33% look to brand websites and 26% search within mobile applications.

Why is Digital Marketing important?

Digital marketing helps you reach a larger audience than you could through traditional methods, and target the prospects who are most likely to buy your product or service. Additionally, it’s often more cost-effective than traditional advertising, and enables you to measure success on a daily basis and pivot as you see fit.

Getting a Job in Digital Marketing Industry

■  Digital Marketing Strategist
■  Digital Marketing Executive
■  Web Content Manager
■  SEO Analyst
■  Social Media Specialist
■  Online Leads Manager
■  Google AdWords Specialist
■  Email Marketing Specialist
■  eCommerce Specialist
■  Web Analyst
■  Online Reputation Manager

Scope of Digital Marketing in Online Business:

■  Become a Professional Blogger
■  Earn with Affiliate Marketing & AdSense
■  Start Freelancing Services
■  Start your own agency
■  Become a YouTuber
■  Scope as Trainer or Coach

Syllabus

Digital Marketing

1. What is Digital Marketing?
2. Benefits of Digital Marketing?
3. Digital Marketing Platforms?
4. Traditional Marketing VS Digital Marketing

Website Development

1. What is Website?
2. What is Domain?
3. What is Hosting?
4. How to purchase Domain & Hosting?
5. How to connect Domain & Hosting?
6. What is cPanel? And how to use it?
7. What is WordPress?
8. WordPress Installation & Setup
9. Theme Installation, Activation & Customization
10. Plugins Installation, Activation & Delete

  • a. Yoast SEO
  • b. UpDraft Backup
  • c. Classic Editor
  • d. All-in-One Migration

11. Creating & Deleting Pages
12. Admin & User Creation
13. Canonical Links
14. Website Backups

Search Engine Optimization

1. What is SEO?
2. Types of Search Engines?
3. Google Algorithms?
4. Google Updates?
5. On Page Optimization

  • a. Title Tag Optimization
  • b. URL Optimization
  • c. Meta Tags
  • d. Content Optimization
  • e. Heading Optimization
  • f. Image Optimization
  • g. Internal Links

6. Off Page Optimization

  • a. Introduction
  • b. Types of Backlinks
  • c. Directory Submissions
  • d. Local Business Submission
  • e. Blog Commenting
  • f. Document Sharing

7. Technical SEO

  • a. Website Speed Optimization
  • b. Speed Analytic Tools
  • c. Sitemap Generation
  • d. Robots.txt File
  • e. Canonical Links

8. Local SEO

  • a. What is Local SEO?
  • b. Importance of Local SEO
  • c. Submission to Google My Business

9. Quora, SlideShare, etc., Account Creation

Google Ads (Paid Marketing)

1. Introduction of Paid Marketing
2. Google Ads Account Setup
3. Account Structure
4. Types of Ads

  • a. Pay Per Click (PPC)
  • b. Display Ads
  • c. Shopping Ads
  • d. Video Ads
  • e. Mobile Ads
  • f. Remarketing
  • g. Discover Ads
  • h. Local Ads

5. Campaign Setup
6. Ad Group Setup
7. Keywords Research Tool

Inbound Marketing

1. What is Inbound Marketing?
2. Why use Inbound Marketing?
3. Stages of Inbound Marketing
4. Content Marketing Strategy
5. Landing Page Designing
6. How to Close Customer

Email Marketing

1. What is Email Marketing?
2. Importance of Email Marketing
3. Popular Email Marketing Software’s
4. Email Marketing Goals
5. Account Setup and Settings
6. Email Marketing Strategy
7. Creating a Subscriber List
8. Types of Email Marketing Campaign
9. Analyzing Reports of Campaign

Online Reputation Management (ORM)

1. What is ORM?
2. Why We need ORM?
3. Ecmples of ORM
4. Areas to analyze in ORM
5. Search Engines
6. Blogs & Websites
7. Review Sites
8. Complaint Sites
9. Social Media
10. Search Engine ORM Strategy
11. Complaint Sites ORM
12. Managing Reviews

Google Analytics

1. What is Analytics?
2. Importance of Analytics for Business
3. Key Performance Metrics (KPI) in Analytics
4. Page View
5. Avg. Time Spent
6. Bounce Rate
7. Conversion Rate
8. Introduction to Google Analytics
9. Installing Analytics code in site
10. Analytics Account structure
11. Interface tour of Google Analytics
12. Realtime Reports
13. Settings in Analytics

Affiliate Marketing

1. What is Affiliate Marketing?
2. How Affiliate Marketing works
3. Types of Affiliate Networks
4. Top Affiliate Marketing Networks
5. Affiliate Marketing Payment models
6. How to find profitable Niche
7. Develop your Affiliate website/App/Property
8. Apply to Affiliate Marketing Network
9. Amazon Affiliate Network
10. Intergration Amazon Products
11. How to promote Affiliate Products
12. Measuring Results on Affiliate Sites.

Online Money Making AdSense

1. What is Google AdSense
2. How its works?
3. Top AdSense Earners (Global/India)
4. Adsense Guidelines
5. Finding the Niche
6. Important Factors for AdSense Success
7. Types of AdSense Account
8. Applying for New Account
9. Creating you first Ad
10. Ad formats and Sizes
11. Best Practices for ads
12. Integrating Ads in Site
13. Blocking Sites & Categories
14. Reports Analysis
15. Adsense Optimization Tips

Social Media Marketing

1. What is Social Media Marketing
2. Benefits of using SMM
3. Social Media Statics
4. Goal of SMM
5. Social Networks

  • a. Facebook
  • b. Instagram
  • c. Twitter
  • d. LinkedIn
  • e. YouTube

6. Personal & Business Account Setup
7. SM Strategies to Increase Reach
8. SMM Paid Marketing
9. Analytics & Measurements

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